On basis of the SDGI’s acquisition which brings ATOP fund guarantee and various resources, ATOP has the opportunity not only to keep up with this technology revolution but also allows the company to reduce bottlenecks and risks in the later development to continue to expand ATOP and realize our dream of becoming a first-class company in this industry.
To achieve this goal, the company has developed a new and ambitious strategy which also includes a complete rebranding of the company. This will result in a new brand identity and a new way of communicating on all platforms, which has officially been revealed in Jan. 8th, 2020. With the new brand strategy ATOP aims at a stronger market position and a much more involving way of communicating with both existing and potential clients.
What does the new “ATOP” represent?
The brandmark is symbol of ATOP’s identity and an important signal to the market about who we are and what we do.
The letter “O” describes a circle, a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection and is one of the oldest and most powerful symbols.
The modification of the “O” signals
Meanwhile, we also put forward a new corporate slogan: let’s make it personal, which highlights the core concept of ATOP’ s customer-orientation, and reflects our professional attitude to provide customers with unique and personalized services and create perfect solutions for each customer, helping customers stand out from the competition. Listening to what others think and serving what others need is not only our attitude towards customers, but also our attitude towards everyone in ATOP. We help each employee customize the career path that is most suitable for self-development. Through the progress of the enterprise, we can promote the improvement of the employees’ own quality, so that everyone can give full play to their advantages in ATOP.
A brand new logo brings not only a change in brand image, but also a new attitude of ATOP to customers and the optical communication industry. Thank you again for your support to ATOP. As our slogan says,“let’s make it personal”, we will work with our customers and partners to create greater value with a brand new look and a high spirit.